Nordic Ski Accessory Brand 4KAAD Goes International With Distribution In More Than 25 Countries

The Scandinavian Sports brand 4KAAD known for their super light cross country carbon ski poles and eyewear for sports has signed new contracts for a Worldwide distribution around the World.

The CEO and President Andreas Bennert is a well-known professional in the sports industry. During the last 15 years they have developed some of the lightest carbon ski poles in the World; for example, the World Cup ski pole BLACKCODE 10 is today with only 50g per meter one of the lightest ski poles in the World. 4KAAD has become the benchmark in carbon fiber ski poles during the last years. The ski poles of the Finnish brand are super light and equipped with the best components designed and developed at the 4KAAD R&D department.

The Board announced the future strategy and focus is strengthening their position in the Nordic sports business but as well to position the brand stronger in the sports eyewear field. The new sport glasses collection has been developed especially for cycling and triathlon.

Cycling and as well triathlon has become one of the most popular sports Worldwide where 4KAAD will take a strong position in retail but as well with famous athletes in competitions.

The key markets for the 4KAAD brand in cycling and cross-country skiing are today already the Scandinavian markets like Norway, Finland and Sweden, but during the last year they have achieved significant growth in Central Europe and the USA.

4KAAD has its own production and development organization in Asia and is able to control the high demand from our consumers Worldwide. This allows them to grow in the field of cycling business and develop the Nordic Ski segments within short time, says the CEO Andreas Bennert during the press conference at the HQ in Helsinki/ Finland.

After 3 years of growth with 40-50% up each year the company has developed a strong distribution to serve retailers and specialist stores around the World. In addition, the web store business at the new designed webstore at is already available in 10 different languages.

4KAAD is also known as one of the largest bag producers in the World with own factories in Asia. 4KAAD is developing, designing, and producing bags for many well-known brands Worldwide in Outdoors, Bike industry, Baseball and Fishing. The brand is producing normal nylon bags, but as well waterproof welded bags for outdoor or cycling bags. 

They  are excited at the 4KAAD management to see the brand moving forward to one of the most authentic and innovative brand in sports. More information can be found at


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