LUSAIL CITY, QATAR – DECEMBER 18: Lionel Messi of Argentina lifts the FIFA World Cup Qatar 2022 Winner’s Trophy alongside his team mates during the FIFA World Cup Qatar 2022 Final match between Argentina and France at Lusail Stadium on December 18, 2022 in Lusail City, Qatar. (Photo by Clive Brunskill/Getty Images)
Sunday’s World Cup final between France and Argentina has been widely touted as the best of its kind. And it’s hard to argue otherwise – this game just about had everything.
France rallied to get back on level terms twice, having gone down 2-0 and then 3-2, to keep the scores tied until the end of regulation and extra time. While it was decided by a shootout, no one can accuse any of the players of holding back.
Argentina triumphed in the end, scoring all four of their pens while the French only scored two of theirs.
LUSAIL CITY, QATAR – NOVEMBER 22: An Argentinian fan enjoys the pre match atmosphere prior to the FIFA World Cup Qatar 2022 Group C match between Argentina and Saudi Arabia at Lusail Stadium on November 22, 2022 in Lusail City, Qatar. (Photo by Matthias Hangst/Getty Images)
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Quite Possibly The Most-Watched Event Ever
It certainly appears that the game was one of the most watched events ever. FOX hasn’t released TV ratings but we already know that the semi-final ratings were up 27 percent from the 2018 semis with 6.53 million viewers on Fox. The quarters between France and England were up 39 percent from the last tournament’s highest quarter-final rating with 8,855 million viewers.
Over in France, the curtain closer set an all-time record in ratings, with an average of 24.1 million viewers and a peak of 29.4 million. Well-nigh half of the country tuned in to watch as Les Blues attempted to return the trophy (France’s population stands at 67.5).
Argentina’s yet to release its numbers but it’s quite likely that more than half of the South American nation’s 45.81 residents were glued to screens. If so, that would mean over 52 million people watched Sunday’s final counting viewers in France and Argentina alone. When you take the rest of the world into consideration, we may have witnessed the most-watched event in world history.
Twitter Engagement More Than Doubled Since The 2018 World Cup
Twitter was buzzing too. Engagement stats throughout the competition show that more than 147 billion impressions were made on a global scale while users posted 24,4000 tweets per second after France scored their first goal.
24,400 tweets per second for France’s goal, highest ever for World Cup!
— Elon Musk (@elonmusk) December 18, 2022
Given that Kylian Mbappe’s first and second goals were 90 seconds apart, one could assume that over 2 million tweets were sent between the two goals.
Brazil fans are said to have sent the most tweets over the duration of the World Cup while Japan, Argentina, the U.S., and France followed.
Twitter claims this year’s World Cup impressions went up by 226 percent from 2018.
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